MARY FRANCES GARNER
BRAND NEUE COMPANY
After graduating and working one last summer as a wilderness ranger, I started my career at Brand Neue Company, a creative advertising agency located in my hometown of Birmingham, AL in August 2021. Being one of nine employees (where six of them being graphic designers) I wore the many hats that are to be worn when working at an advertising agency.
Everyday was different from the next - it was this kind of work environment that kept me excited, learning and constantly contributing. Within my first few months, I assisted with photography and videography photo shoots for clients like Shipt, Landing and Royal Cup, planned major events that included a guest list of state and local officials, designed, budgeted and coded lengthy websites for financial advisors, distributed items gifted to clients' top business partners and even helped with everyday business operations and management.
I wore what seemed like every "hat" that can be worn in the advertising world, and I arguably learned more in my first months of working than I did in my four years of college.
Some of the projects I led are presented below, but to see more projects I have assisted with, and to learn more about Brand Neue, check us out on our website.
FuelFox, an Alabama-based (but now expanding) fuel-service company prides itself in innovative, efficient services and satisfied customers.
They wanted to show appreciation for their business partners and announce the opening of their Charlotte, NC office, so what better way of doing that than through a festive Christmas card?
I managed and created the direction, copy, communication, printing, and distribution of the card.
SET Logistics, a trucking/warehousing company, asked us to create a New Year appreciation box to send to their business partners, clients and top employees. The recipients live anywhere from Canada to California, so the box needed to be presented and contain impressionable, resourceful items.
The process behind this celebratory box included sourcing the items, copywriting, design, presenting the concept to the client, working with the merchandiser and finally, the distribution of the boxes. The broad audience, overall purpose and functionality of the items was at the forefront of my mind through every step of the project.