BRAND NEUE COMPANY
After graduating and working one last summer as a wilderness ranger, I started my career at Brand Neue Company, a creative advertising agency located in my hometown of Birmingham, AL in August 2021. Being one of nine employees (where six of them being graphic designers) I have worn many hats that are to be worn when working at an advertising agency.
Everyday is different from the next - it is this kind of work environment that keeps me excited, learning, and constantly contributing. Within my first few months, I have assisted with photography and videography photo shoots for clients like Shipt, Landing, and Royal Cup, planned major events that included a guest list of state and local officials, designed, budgeted, and coded lengthy websites for financial advisors, distributed items gifted to clients' top business partners, and even helped with everyday business operations and management.
I have worn what seems like every "hat" that can be worn in the advertising world, and I have debatedly learned more in my first months of working than I did in my four years of college.
FuelFox, an Alabama-based (but now expanding) fuel-service company prides itself in innovative, efficient services and satisfied customers.
They wanted to show appreciation for their business partners and announce the opening of their Charlotte, NC office, so what better way of doing that than through a festive Christmas card?
I managed and created the direction, copy, communication, printing, and distribution of the card.
SET Logistics, a trucking/warehousing company, asked us to create a New Year appreciation box to send to their business partners, clients, and top employees. The recipients live anywhere from Canada to California, to Alabama, so the box needed to be presented and contain impressionable, resourceful items.
The process behind this celebratory box included sourcing the items, copywriting, design, presenting the concept to the client, working with the merchandiser, and finally, the distribution of the boxes. The broad audience, overall purpose, and functionality of the items was at the forefront of my mind through every step of the project.