FREELANCE GRAPHIC DESIGN WORK
Since minoring in graphic design, I have craved any chance to create. Whether it is for a friend or a small business, creating something functional and fun for these groups challenges me and gives me an opportunity to learn and experiment with my talents.
Below are some of my commissioned projects.
Growing up, I spent almost every summer in the mountains of Western North Carolina, specifically in a town 20 minutes northwest of Asheville called Black Mountain. It is a place treasured by many where one can experience Appalachian art, music, and of course, beer. Black Mountain has grown exponentially in the past few years, and with it, the experiences they offer have expanded too.
To showcase the beer and the history, the good folks at Black Mountain Ale House developed the Black Mountain Ale Trail, an interactive, driven-tour that takes visitors (or in this case, hikers) around to the area's best beer and scenic attractions. I was lucky enough to be a part of this development and designed the logo that is used for anything from business cards to to-go cups.
Examples of my work with Black Mountain Ale Trail are found below.
To see and learn more about The Ale Trail, click here.
To read a local article highlighting The Ale Trail click here.
Merchandise Design and Curation
Dylan Basden Photography
Dylan is an incredibly talented photographer- he specializes in concert/music photography and has photographed anyone from Grammy award-winning groups like Phoebe Bridgers to local legends like Brook & The Bluff. We met during our time working at WEGL 91.1 FM, and he is someone that is great to work with and is a good friend of mine as well. I was honored to create a logo for him (and had lots of fun with it too). Below are some of the variations I created for him.
Like any young person in college, I constantly sought out places of community. Whether it was through WEGL 91.1 FM, my sorority, or hiking groups, I found "my people" during my four years in Auburn. When I learned about Hueman Collective, a not-for-profit, virtual magazine based in the Auburn-Opelika area, I knew I wanted to be a part of something that cultivated community in the small, humble corners of life.
On Hueman Collective's "About" tab of their website, they state:
"We believe that we have more that unites us than divides us. In an age full of voices fighting to separate us, we choose to fight the echo and be a voice of encouragement and unity."
It is this statement that motivated me to get involved and inspired me to contribute to such a collaborative, creative group like Hueman Collective. It also kept me motivated when leading a monetization project for the magazine.
During the first half of 2021, I worked with the creative director on building and implementing a monetization campaign through social media ads, subscription sales, merchandise creation, and establishing an online "store" of the website. Working with virtually no financing was a challenge, but I enjoyed learning about campaigns and seeing the love and community that is behind Hueman Collective.
Items used during the campaign are featured below.
Growing up in the deep South, a hand-written "Thank You" note was often written and sent not even a day after an event, party, or gift was given. Although I begrudgingly wrote these as a young child, I discovered later in life the value of a hand-written letter. Whether it is showing gratitude for something someone did for you, or just letting a friend know that you're thinking of them, the hand-written letter culture is something I am personally passionate about upholding and hope to see "come back" with my generation.
With this in mind, and a want to create something meaningful in my free time, I started designing greeting cards in 2021. It has given me a chance to experiment and create virtually anything I think of, but it also keeps me in touch with loved ones in a special way. Some of my cards are shown below, but you can find more on my instagram, @themfdesign.